GameShark | Xbox 360 | News | Xbox 360 Price Cut

Microsoft kicked off the "greatest holiday lineup in video game history" by announcing it will reduce the estimated retail price (ERP) of Xbox 360 by $50 (U.S.) beginning Aug. 8. Soon to follow, Electronic Arts will release Madden NFL 08 on Aug. 14. Madden NFL Football, one of the most important mass-appeal franchises in video games, was the top-selling game of 2006 and is the top-selling franchise of the past 10 years.

Xbox 360 will enhance the value of its entire family of consoles beginning on Aug. 8. At a new ERP of $349.99 (U.S.), Xbox 360 offers a 20GB hard drive, wireless controller, Xbox 360 headset, and more. For those looking for the ultimate value and the freedom to customize their console as they see fit, Xbox 360 Core System now has an ERP of $279.99 (U.S.). Xbox 360 Core System provides everything needed to start gaming while giving consumers the ability to add new features and accessories they want. Dressed in black and equipped with a 120GB hard drive, Xbox 360 Elite will be priced at an ERP of $449.99 (U.S.). In anticipation of this year's largest blockbuster game launch, the Xbox 360 Halo 3 Special Edition Console will hit store shelves in September with an ERP of $399.99 (U.S.). Featuring an authentic Spartan green-and-gold finish, this console will include a matching Xbox 360 Wireless Controller, Xbox 360 20GB hard drive, Xbox 360 Headset, an Xbox 360 Play and Charge Kit, and more.

Xbox 360 is the only console on which consumers will be able to play all of this year's biggest titles: "Guitar Hero III: Legends of Rock" (RedOctane/Activision), "Halo 3" (Bungie Studios), "Madden NFL 08" (EA) and "Rock Band" (MTV Games). Xbox 360 is also home to the most exclusive games, such as "BioShock" (2K Games), "Lost Odyssey" (Mistwalker and feelplus Inc.), "Blue Dragon" (Mistwalker and feelplus Inc.), "Scene It? Lights, Camera, Action," (Screenlife), "Project Gotham Racing 4" (Bizarre Creations Ltd.), "Mass Effect" (BioWare Corp.), "Naruto: Rise of a Ninja" (Ubisoft), and "Ace Combat 6: Fires of Liberation" (NAMCO BANDAI Games). With a record-setting attach rate of 6.1 games per console sold (NPD, Life-to-date, June 2007).

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