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Ubisoft Acquires Hybride Technologies
Ubisoft purchases studio behind 300 and Sin City
Date: Tuesday, July 08, 2008
Author: Jeff McAllister

Ubisoft has announced the acquisition of Hybride Technologies, a Montreal-based studio renowned for its expertise in the creation of visual effects for cinema, television and advertising. Created more than 15 years ago, Hybride employs 80 team members. The studio's many projects include such innovative films as 300, Frank Miller's Sin City and the Spy Kids series.

"This alliance is a true first for the industry,” continued Yannis Mallat, chief executive officer of Ubisoft Montreal. "Ubisoft and Hybride share the same vision of entertainment convergence and a common passion for innovation and creativity.”

Ubisoft will work closely with Hybride to share technology and to develop tools in order to optimize the creation of both video games and visual effects and to offer gamers visual experiences that rival those of the cinema. At the same time, Hybride will continue to work with its film partners while also bringing its expertise to leverage Ubisoft's intellectual properties for the movie industry.

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