Microsoft has announced a partnership with PUMA, the running shoe maker, for the upcoming release of Forza Motorsport 3, scheduled to be released on October 23rd 2009 for the Xbox 360.

The partnership includes a number of cross promotional elements, including the development of a limited edition Forza branded PUMA shoe, to coincide with the game launch. Exclusive gaming nights in selected PUMA Concept Stores will enable Forza Motorsport fans to preview Forza Motorsport 3 before launch. Regular Forza content will also feature on the recently re-launched PUMAMotorsport.com.

Forza Motorsport 3 delivers an experience where everyone can have fun behind the wheel of their dream car. The Forza Motorsport 3 collaboration marks PUMA’s 10th anniversary in Motorsport. As a leader for performance and lifestyle Motorsport footwear, apparel and accessories, PUMA sponsors some of Formula One and Moto GP's top teams, including Scuderia Ferrari, Red Bull Racing, BMW Sauber, Scuderia Toro Rosso and Ducati Corse.