Electronic Arts has announced the record-breaking launch of EA SPORTS FIFA 10. With 1.7 million copies sold through at European stores in the first week, the game is the fastest selling sports game ever and EA’s biggest European launch in history.

“We were confident that FIFA 10 would be a hit, and this week fans across Europe have shown just how much they love this game,” said Peter Moore, President of EA SPORTS. “We are incredibly proud of FIFA 10 and this kick-off for great, authentic football competition.”

Fans across Europe have been drawn to experience FIFA 10’s online feature set in record numbers. Since launch, more than 10 million gaming sessions have been played online, with over 155,000 gamers playing online simultaneously during peak playing hours.

FIFA 10 will be in stores throughout North America on October 20th, 2009.