Breaking its own day-one sales record, Activision has announced that Treyarch’s Call of Duty: Black Ops has become the biggest entertainment launch ever with an estimated sell-through of approximately $360 million in North America and the UK alone in the first 24 hours of its release.

Call of Duty: Black Ops, marks the second year in a row that the Call of Duty franchise has set day one launch records across all forms of entertainment.

In its first day on November 9th, according to Activision estimates, the title sold through approximately 5.6 million copies in North America and the United Kingdom, as compared to 4.7 million copies for last year’s Call of Duty: Modern Warfare 2.