Digital Foundry Ltd today announced a new technology designed to maximize the marketing potential of the next generation of Xbox 360, PS3 and PC high definition video games. The company’s hybrid DVDs work on any DVD player or modern PC and are automatically optimized to show the very best picture quality depending on the platform they are played on. As the hybrid disk exploits both the DVD-Video and DVD-ROM specifications, it is also cheap to manufacture - masters can be supplied to the client’s current DVD duplicator of choice. Up to 40 minutes of high definition video can be included on a standard single-layer DVD. More details on this media format can be found digitalfoundry.org .