Konami Digital Entertainment and Burger King for a holiday season promotion featuring an unbeatable combo that delivers the fun and excitement of the world's #1-selling dance video game -- Dance Dance Revolution -- to children everywhere. Participating BURGER KING restaurants nationwide will offer one of eight exclusive Dance Dance Revolution toy premiums with each purchase of a Kids Meal from Dec. 4 through 31 or while supplies last.
Burger King Corporation will support the program with a fully-integrated marketing campaign that includes television advertising, in-restaurant merchandising, custom DDR themed Kids Meal bags and cups, and an online micro site at
www.bk.com/dance
.
The promotion with Burger King Corporation also coincides with the release of the three latest titles in the best selling DDR series - Dance Dance Revolution SuperNOVA for the PlayStation 2 and Dance Dance Revolution ULTRAMIX4 for the Xbox available now and the next generation debut of the series Dance Dance Revolution Universe for the Xbox 360, available in early 2007. Since it was first introduced to North American video game consoles in 2001, Dance Dance Revolution has sold more than four million units.