In-game advertising firm Double Fusion announced that it has secured $26 million in venture capital to expand its presence in the growing sector. Norwest Venture Partners led the financing round, with general partner Jim Lussier to join the company's board. Also participating were existing investors including Accel Partners and Jerusalem Venture Partners, and strategic investors Time Warner, Hearst Corp., IDG Ventures Pacific and Japan's Sedona Capital. The company recently signed a deal with Take-Two Interactive Software's 2K and 2K Sports studios to cover up to nine titles slated for release in 2007 and 2008.