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IGA Worldwide's New Tech
In-game ad agency reveals new and improved software for its customers.
Date: Tuesday, January 16, 2007
Author: James Fudge

IGA Worldwide announced today the immediate availability of version 2.0 of its proprietary Radial in-game advertising technology. Radial 2.0 refines and optimizes its functionality, adding a significant arsenal of new features and capabilities for developers, publishers and advertisers including an Adobe Flash SDK to enable dynamic advertising in Flash-based games; an advanced web-based ad booking system; a city-level geo-targeting resolution ; encrypted local ad cache to complement existing 2-way 1024-bit secure traffic encryption; ‘static advertising’ SDK enabling live measurement and metrification of hard-coded ads; ‘live’ inventory forecasting; network redundancy with no single point of failure; and enhanced data mining, inventory forecasting and reporting services. You can learn more about this in-game advertising technology by checking out www.igaworldwide.com .

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