SQUARE ENIX today issued a statment to clarify its position on overseas business development, after some comments made in this
Financial Times report
. The report said that Square Enix was hunting for a partner in the US and Europe to help raise overseas sales to 50 per cent of overall revenues within three years. Today a follow up statement from Yoichi Wada,
President and Representative Director, SQUARE ENIX CO., LTD., was issued:
“It is crucial for us to expand our businesses on a global basis,” said Yoichi Wada,
President and Representative Director, SQUARE ENIX CO., LTD. “At this point, our
revenue from sales of games for console and handheld devices in overseas
markets such as North America, the PAL territories and Asia accounts for about
50% of the total revenue in this segment. Given the fact that the size of overseas
markets is now more than three times as large as the domestic market, we
recognize numerous growth opportunities.
Our strategy to seize such
opportunities is two-fold; (i) strengthen our own distribution channels developed
by our local subsidiaries in these geographic areas, and (ii) diversify our content
in accordance with user preferences in each area. Through these strategic
initiatives, our initial goal within a time frame of three to five years is to raise our
foreign sales ratio for console/handheld games from its current 50% level to
approximately 75%. We shall continue our effort to better serve overseas
markets.”